For an online business to be successful, I believe that an online marketer's lead generation strategies should be awesome and out-of-the-world. A lot of online companies keep sending you emails and blog links and newsletters very frequently. Any person who has an email account will know about this. How many times have you deleted such an email without reading it? I know I have. When a person deletes the email without even looking at it then it speaks volumes about the email and its subject line.
Online lead generation strategies are almost like physical marketing where you have to be extremely smart and able to predict the end target who is your prospective customer. It is a bit more challenging online because you do not know who your customer is and you are just sending out an email blindly. But thankfully you don't have to shoot in the dark, as I have compiled some smart strategies for you that will help you generate leads and work wonders for your business.
When you blog about your business, there are some unspoken rules to follow. First of all, do not sound too formal because it makes you seem distant and this is bad lead generation strategy. Use personalized language that says 'you' and 'I', for example. It would seem like you are directly talking to your readers and it will make them feel connected to you. It is prudent to remember that blogging cannot be a one way conversation; it has to generate interest in the reader and prod them to respond, so that it becomes a two-sided conversation. This is one of the best lead generation strategies you can use to promote your online business.
Gone are those days when one used to spend a lot of money in creating those neon pamphlets and circulating them in the newspapers and other dailies. Not only was it a waste of paper, but money as well because they used to end up in tea stalls to wrap savories. Online promotional flyers are free and can be circulated to infinite number of people. There is no wastage of material or money! Internet is the most powerful tool that man has ever invented. Using internet we and our business can reach out to every single corner of the world.
This is one of the best lead generation strategies and methods that can generate a lot of business for you. However, you cannot send out emails that talk about your business and nothing else. If you do this, your emails will surely end up in the spam or trash folder and in the worst case, you will get blocked. You need to play that with your leads to source successful business online. Make the emails colorful, vibrant, interesting and also tempting so that it grabs the reader's attention instantly. The subject line is the most important aspect of an email and that will decide the fate of your promotional emails and newsletters, whether they will end up in spam/trash or be read. Be direct with your promotion and mention it in the subject line.
Creating controversial subject/headlines for an article that you post on social media is one of the best lead generation process and a sure-shot way of generating leads. Everybody is interested in controversy because normal has become mundane and boring. So think of creative and viral topics related to your industry. Come up with crisp social media content to get more likes and followers. It will help you get leads that you can convert into paying customers.
No matter which platform you use for promoting your business, do not boast about your business. Instead of generating leads you will end up generating suspicion in the reader's mind. Be discreet and lead them to your business website under the wraps. Remember, the sales funnel? Well, that is the tactic I adopt rather than chest thumping and putting down my competition. I always try and show my target audience why product is the right choice for them without putting down any other product. This tactic will end up driving traffic to your website rather than your competition.
Lead generation strategies are plenty and you can also be creative and come up with some. You will find a lot of online advice also for lead generation. However, it is very important to choose the right strategy that works for you and your business. I managed to get the right strategies through trial and error, but hopefully these few strategies listed here will help you avoid errors.
Founder / Marketing Expert
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