Mobile apps have become some of the most important applications in our day to day lives. Since the advent of the smartphone, the activities that mobile applications can help users with has increased at an unprecedented rate. There is a mobile application for pretty much anything these days, including reminding you to drink water, soothing alarm clocks, apps for meditation and even apps for tracking your bowel movement cycle :). In order to make their mobile app UI designing appealing and popular, a lot of focus has now been placed on app design post-development. This involves ways to increase the User Interface (UI) or User Experience (UX) of the app. These are key things to consider as it ensures that content is easily and effortlessly available to the user. This not only ensures that it serves the function but will increase the popularity of the app itself.
Here are 10 The Best Practices to Create Awesome Mobile App UI/UX
Some of the best practices to keep in mind while conducting Mobile App UI/UX Design are highlighted below.
1. Know the Audience
This is the most important aspect of Mobile app UI/UX design. Before designing the app, designers must conduct extensive research on their target audience, what they look for in apps, and they should also know who their competitors are in the market.
2. Cognitive Load
This is one of the most important factors to consider when conducting Mobile App UI/UX Design. Most users know if they are going to use the app or enjoy it based off their first experience visiting the app. If the app has too much information or clutter on it, users tend to not explore further as their minds have already been overwhelmed with the amount of information put forward. This greatly decreases the apps visual appeal and hence reduces the chance of people visiting it a second time. Furthermore, the text used should be correctly formatted and also have appropriate signifiers when required. A signifier would generally indicate that the text is connected to a link which may be indicated by the presence of a blue line under the text.
3. Information Required
Many apps require users to fill in details about themselves. While this may be important, many users may not be willing to do so as it requires time and effort to do so. Minimizing the amount of information required as well as improving the means by which users can enter this information will impress them and improve their experience. This may ensure that they keep coming back to the app as they feel like it values their time and effort.
Navigation is another aspect that requires a lot of attention when Mobile App UI/UX Design is happening. The application should have the appropriate icons as well as links in place to allow the user to easily navigate from the home page to the main features and then back to the home page again. A complex navigation pattern may be off-putting to users who generally look for mobile apps to work around an issue with ease. Furthermore, if the app deals with a daily function, it becomes even more important for navigation to be easier so that the task can be completed within a few minutes.
5. Accomplishing tasks
The app should be designed so that users can complete tasks in the easiest way possible and with the least confusion. This is generally done by "clustering" tasks such that a certain group of tasks gets completed and then the user is directed to the next set of tasks. Bombarding the user with all the tasks at the beginning may overwhelm or frustrate them and hence decrease the chance of them proceeding further with the app.
6. Finger-Friendly Elements and Gestures
Making elements on a mobile phone finger-friendly means that the application should not have icons, buttons or links that users might find difficult to select or use while working/using the app. Gestures and finger movements should be easy so that users can comprehend and use it without hassle. Generally, icons and other elements are made with an average size of 7-10mm.
7. Targeting Numerous Devices
As most devices can now be interconnected or used on multiple devices such as the mobile phone, laptop, tablets, etc., it is important that the application is made compatible on all these devices. This will enable users to switch from devices easily and make it easier for them to access the app in case there is an issue with one device.
8. Skeleton Screens
This is a concept that many mobile app UI/UX designers use to combat issues like slow internet connections. Skeleton screens are temporary information holders which are available when users are unable to access the full webpage. These are useful features as it improves the UX by making at least the major features of the app available and not preventing its access completely.
9. Element / Icon Size and Placement
With respect to this, designers must be confident about how large or small their icons are and how they may be perceived through a small mobile screen. While they may wish to make certain icons bigger to highlight their importance, it is important that these icons do overpower other important aspects on screen.
10. Feedback Systems
Mobile app UI/UX designers often forget the importance of having feedback systems in place that can tell the user functions that they just performed. This can include systems to inform the user about when pages are loading, when items are sending or have been sent, etc.
From the above list, designers have to keep in mind several key factors that contribute to the user's involvement which will contribute to the functionality and popularity of the app. Thus, mobile app UI/UX designing is a complex process that is just as important as the initial development of the app.
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