"If your business is not on the internet, then your business will be out of business." - Bill Gates, Founder of Microsoft
If you are still on the fence contemplating whether your business needs a website, I'll set the record right and save you time. Yes, your business needs a website, but not just any website. Each webpage of the site should be professionally designed to convert visitors into leads and paying customer, help you establish a brand identity, and ensure you stand out from your competition.
As technology has changed, so has consumer behaviour. Let me give you an example. Before the age of World Wide Web, people used to find what services and products that they needed by asking friends or checking the Yellow Pages of a telephone directory. However, with the advent of internet, find a product, service or information has become quick and more effective. This has prompted consumers to shift away from traditional telephone directories and move to the web. Your target audience will go online to find a local business to suit their needs. So, if you want to be found, I strongly recommend building a business website. It will enable consumers to find and choose.
Research from noted companies like Deloitte has found that businesses that have a website enjoy revenue growth and more revenue generation compared to businesses that do not have an online presence. I think this is convincing enough to get a website. However, if you are still not convinced, here are a few reasons that I've listed to show you why you need a business website right away.
Most people search for products, web designer services and information using their mobile devices. Hence, they expect businesses to have an online presence. I have to reinforce that your website is your main marketing asset. So, if you don't have a website, your target audience will not consider your business a professional one.
I cannot stress the importance of having a business website. It is prudent to remember that your customers are online looking for what you have to offer. Remember, this is the reason your competition invests in search engine optimisation. It enables them to be found online. As you are reading this, I can guarantee you that someone in your area is searching online for the products or services that you are offering. If you don't have a website, your competition is getting their business.
I often hear business owners justifying why they are on the web. According to them, their industry is not online. Usually, this claim is made by owners who in manufacturing, industrial or B2B business. If you fall in this category, I have to set the record straight. More than half of B2B buyers are influence by digital web content and a majority makes their choice based on the content they read. So, I ask you isn't it time for B2B businesses to have their own websites?
When a person lands on your website, they either want to know something or do something. They expect instant answers. I have found that the businesses that are able to provide answers to the following questions in three seconds of a person landing on their website get the best results.
In this digital age, consumers want answers right away. They don't have the patience to browse to innumerable webpages to find what they are looking for. Hence, your business website functions as your calling card and it should be able to answer these three questions without visitors have to scroll down the page or check umpteen webpages.
I think many business owners do not realise that having a website levels the playing field. Once you get the right web hosting services and every webpage is optimised for search engines, you will be able to compete with bigger businesses in your domain. Your business will come across as competent and authoritative as a larger-sized competitor.
If anyone tells you spending time to create your website and each webpage is waste of time, you now have all the reasons to tell them that they are wrong. Make sure before you begin designing your website, you spend time doing research to find out what your competition's websites look like. You can use them as a starting point to design each of your webpage. However, try to make your website unique, so that it stands out in a crowd. I have said my piece, now the ball is in your court. Is your business truly ready for the 21st century?
Founder / Marketing Expert
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